Video Webinars

Gamification: Get in the (brand engagement) game

Gamification is an emerging marketing approach that capitalizes on how today’s generation needs a sense of excitement, control, and, more importantly, fun. By turning everyday tasks into a game, marketers are leveraging the power of points, badges, levels, challenges and rewards to engage users, generate awareness and build brand loyalty.

Shikatani Lacroix president Jean-Pierre Lacroix interviews Gamification expert Gabe Zichermann, author of Game-Based Marketing and Gamification by Design, on how to use the power of games to create breakthrough engagement with your customers and employees.

In this webinar you will learn:

• The definition of gamification
• Principals of this new approach
• Examples of applications
• Guidelines and best practices for marketers

Download White Paper

Download Presentation

Triangulation of Truth in a Social World

Triangulation of Truth in a Social World: How social media is redefining conventional research The extensive use of [...]

Mobile marketing

Marketing in a smartphone world While many traditional marketing channels suffer from a lack of immediacy, personalization and [...]

Generic top-level domains

Are you the master of your web domain? No longer limited to generic extensions like .com, .net or [...]

Effective Retail Rollout Management

Effective Retail Rollout Programs Creating a retail brand experience is one of the best ways for customers to [...]

Are you in the LEED?

Michael Pires is manager of Enermodal Engineering’s Toronto office and has extensive experience in renewable energy, building energy [...]

The Rise of Organics

What does the future hold for our food industry? The answer can be found in the growth of [...]

Brand ViBEs

The current practice of campaign and tactically driven communication initiatives are failing to effectively connect with consumers and [...]

Employee Brand Engagement

Sustainable Employee Brand Engagement With the shifting market force, the downsizing of companies and the heighten importance of [...]

Branding with Cause

The leading organizations clearly understand that it takes more than advertising to build a loyal brand community.

Shikatani Lacroix