Brand as a Business System
September 15th, 12 Noon to 1 PM (Eastern Standard Time)
Companies have developed brand positions from a variety of sources, from advertising agencies, research firms to large global accounting and management consulting firms. A large number of these initiatives sit on an executive’s shelf gathering dust or not being fully integrated as part of the organization’s culture and behavior. Level 5 is a leading brand consulting firm that provides organizations an actionable plan that ensures organizations walk the talk.
The session will be moderated by Mr. Jean-Pierre Lacroix, President of Shikatani Lacroix with guest speaker, Mr. Matt Kelly, Partner, Senior Brand Consultant, Level 5.
In this session, you will learn:
- The ideal process to brand an organization
- How to integrate within an organization a clearly defined brand position
- What are the pitfalls to avoid in the process
