Design Lounge

Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do not fully leverage their CEO as a persona for their brands, missing on an opportunity to provide a human touch to what has been traditionally a media driven approach. James Bailey, Principal of Broadgate Communications in Toronto, has worked for some of the leading CEOs and will be sharing his thoughts on how to leverage the CEO as the face of the brand.

The video webinar is supported by a PowerPoint presentation and features guest, James Bailey, a seasoned communications executive, strategist and speechwriter\editor and Principal of Broadgate Communications in Toronto. The session was hosted by Jean-Pierre Lacroix, President of Shikatani Lacroix.

This 35 minute Video Webinar covered the following:

* Defining the role of the CEO as the face of the brand
* What is the role of an executive communications manager
* Considerations for how to best manage the relationship with the CEO
* How to integrate social media and overcome some of the legal issues

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Many organizations are following airports in launching digital signing networks as part of more effective tools to share information with visitors. This session will explore the different digital wayfinding signing approaches, infrastructure and creative approaches. The video webinar with supporting PowerPoint and featured guests, Chris Riegel, President of Stratacache, the leading software provider for the digital signing industry and Adam Watson, President and CEO of WSI Signs and King Architectural Products, two firms that have lead the wayfinding industry in innovation.

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TD Canada Trust has invited Mr. Lacroix to speak at an upcoming FREE online seminar that will show you how to create a Unique Selling Proposition (USP) for your business. Learn how to position your products and services in a way that distinguishes your business from your competitors, keeps your brand top of mind with customers, and increases your sales. The session is hosted by Irene Law, Senior Manager, Business Banking, TD Canada Trust and includes Jean-Pierre Lacroix, President of Shikatani Lacroix, one of North America’s leading branding firms and Michael McDerment, CEO and Co-Founder, Freshbooks, the Leader in Online Billing.

The session will was held Thursday, October 22, 2009, and covered:

• What is a U.S.P.?
• Why is it important to your organization?
• What is the process in defining a U.S.P.?

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Many retailers are launching digital signing networks as part of their marketing initiatives and engagement tools. This session will explore the different digital signing approaches, infrastructure and creative approaches. In addition, the session will identify some of the best suppliers within the industry and how you can avoid the challenges with this new emerging marketing tool.

This  video webinar presented on November 11, 2009. with supporting PowerPoint is hosted by Jean-Pierre Lacroix, President of Shikatani Lacroix with his guest, Chris Riegel, President of Stratacache, the leading software provider for the digital signing industry.

This 45 minute webinar will cover the following:

1. What are the different approaches to digital signing?
2. What should you be considering when implementing a new program?
3. How do you leverage your current creative assets to work within this new medium?
4. Who are the best-in-class suppliers?

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