Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do not fully leverage their CEO as a persona for their brands, missing on an opportunity to provide a human touch to what has been traditionally a media driven approach. James Bailey, Principal of Broadgate Communications in Toronto, [...]
Many organizations are following airports in launching digital signing networks as part of more effective tools to share information with visitors. This session will explore the different digital wayfinding signing approaches, infrastructure and creative approaches. The video webinar with supporting PowerPoint and featured guests, Chris Riegel, President of Stratacache, the leading software provider for the [...]
“Digital waylearning” is the evolution of wayfinding, fuelled by the advent of digital technology and the heightened need for rapid and personalized information in a world of terrorist threats, H1N1 fears and Amber Alert messages. Due to the flexibility of digital wayfinding and its relatively new state in the build environments, it is becoming a critical influence in wayfinding programs.
RGD “Mighty” Presentation
Mr. Lacroix was invited to speak to the RGD DesignThinkers conference in Toronto on November 2nd on the principles of running a design consultancy. The following outlines the notes from the presentation.
TD Canada Trust has invited Mr. Lacroix to speak at the October 22nd FREE online seminar that will show you how to create a Unique Selling Proposition (USP) for your business. Learn how to position your products and services in a way that distinguishes your business from your competitors.
Many retailers are launching digital signing networks as part of their marketing initiatives and engagement tools. This session will explore the different digital signing approaches, infrastructure and creative approaches. In addition, the session will identify some of the best suppliers within the industry and how you can avoid the challenges with this new emerging marketing tool.
Making the purchase decision easy and the communication focused for the consumer today is paramount. Learn from this branding session how to focus on the right hierarchy of communication and brand touch-points that helps customers shop the category and build loyalty.
With the advent of sustainability, companies have a new opportunity to leverage their innovation processes. However, our market review has indicated that most firms have not fully embraced the power of innovation.
Defines the next big movement in building brand loyalty and consumer engagement. The session covers the consumer shift in the marketplace and how they engage with brands. This session is supported by a very thorough book titled “Belonging Experiences…How to Create Engaged Communities”.
This session will cover ten tips and useful resources that will help you accelerate your sustainability initiative. Learn from some of the best how you can make green design an integral part of your packaging strategy.
Social media is new and ever changing. Those organizations that have embraced this emerging communication tool have both benefited from its kinetic energy while also having to respond to transparency and a vigilant network with a global platform to rant.
Learn why packaging should be the last budget item to be cut and how to build a case in raising the importance of packaging within your organization.
Promotional flashes are one of the most effective tools to communicate a key consumer value message but very few organizations understand the most effective ways to design promotional flashes on packaging. This session helps to explain how to leverage the power of your promotional on-pack messaging.
