http://www.sldesignlounge.com Enabling Thought Leadership Thu, 17 May 2012 19:28:30 +0000 en hourly 1 http://wordpress.org/?v= Enabling Thought Leadership Jean-Pierre Lacroix no Jean-Pierre Lacroix blue@sld.com blue@sld.com (Jean-Pierre Lacroix) Copyright ©2006-2012 Shikatani Lacroix. Enabling Thought Leadership Marketing, Though Leadership, Innovation https://s3.amazonaws.com/sldesignlounge.com/Images/designlounge_Logo144x144.png http://www.sldesignlounge.com http://www.sldesignlounge.com/2012/04/packaging-in-an-online-world/ http://www.sldesignlounge.com/2012/04/packaging-in-an-online-world/#comments Mon, 02 Apr 2012 20:50:57 +0000 clive http://www.sldesignlounge.com/?p=2785 http://www.sldesignlounge.com/2012/04/packaging-in-an-online-world/feed/ 1 http://www.sldesignlounge.com/2012/04/user-generated-content-2/ http://www.sldesignlounge.com/2012/04/user-generated-content-2/#comments Mon, 02 Apr 2012 20:47:10 +0000 abrown http://www.sldesignlounge.com/?p=3044 http://www.sldesignlounge.com/2012/04/user-generated-content-2/feed/ 0 http://www.sldesignlounge.com/2012/04/user-generated-content/ http://www.sldesignlounge.com/2012/04/user-generated-content/#comments Mon, 02 Apr 2012 20:34:01 +0000 abrown http://www.sldesignlounge.com/?p=3027 http://www.sldesignlounge.com/2012/04/user-generated-content/feed/ 0 social media, user generated content, crowdsourcing, branding, advertising, marketing, design, gamification, contests, social networking, digital marketing 10 Reasons to Integrate User-Generated Content Find out how to use UGC, crowdsourcing, social networking, contests, and video to create interactive online experiences that grow audiences, deepen customer and employee engagement, and monetize content. Jean-Pierre Lacroix no 34:10 http://www.sldesignlounge.com/2012/03/packaging-in-an-online-world-2/ http://www.sldesignlounge.com/2012/03/packaging-in-an-online-world-2/#comments Thu, 08 Mar 2012 22:48:16 +0000 abrown http://www.sldesignlounge.com/?p=2991 http://www.sldesignlounge.com/2012/03/packaging-in-an-online-world-2/feed/ 0 packaging, online shopping, survey, testing, packaging design, packaging trends, e-commerce, consumer shopping behaviours, online shopping behaviours, retail, retail trends Packaging in an online world A recent U.S. study by Shikatani Lacroix delves into the online shopping behaviours of consumers and uncovers consumer insights on the role of packaging prior, during, and after online purchases. Jean-Pierre Lacroix no 45:46 http://www.sldesignlounge.com/2012/03/gamification-2/ http://www.sldesignlounge.com/2012/03/gamification-2/#comments Mon, 05 Mar 2012 01:20:55 +0000 abrown http://www.sldesignlounge.com/?p=2832 http://www.sldesignlounge.com/2012/03/gamification-2/feed/ 0 brand engagement, gamification Get in the (brand engagement) game Gamification is an emerging marketing approach that capitalizes on how today’s generation needs a sense of excitement, control, and, more importantly, fun. By turning everyday tasks into a game, marketers are leveraging the power of points, badges, levels, challenges and rewards to engage users, generate awareness and build brand loyalty. Jean-Pierre Lacroix no 35:59 http://www.sldesignlounge.com/2011/12/triangulation-of-truth-webinar/ http://www.sldesignlounge.com/2011/12/triangulation-of-truth-webinar/#comments Fri, 30 Dec 2011 15:40:37 +0000 abrown http://www.sldesignlounge.com/?p=2695 http://www.sldesignlounge.com/2011/12/triangulation-of-truth-webinar/feed/ 0 7up,Akzo Nobel,Balea,brand portfolio management,branding,Campbell Soup,Canada,Cineplex Entertainment,Colgate,consumer insights,Coors,Corona Triangulation of Truth in a Social World: How social media is redefining conventional research The extensive use of research to help guide marketing decisions has caused an increase in autopilot responses and a reluctance to participate due to privacy issues, which has led to a dearth of deep and meaningful insights. Jean-Pierre Lacroix no 51:40 http://www.sldesignlounge.com/2011/12/gamification/ http://www.sldesignlounge.com/2011/12/gamification/#comments Tue, 20 Dec 2011 21:54:50 +0000 abrown http://www.sldesignlounge.com/?p=2825 http://www.sldesignlounge.com/2011/12/gamification/feed/ 0 http://www.sldesignlounge.com/2011/10/triangulation-of-truth-in-a-social-world-white-paper/ http://www.sldesignlounge.com/2011/10/triangulation-of-truth-in-a-social-world-white-paper/#comments Wed, 26 Oct 2011 12:04:11 +0000 abrown http://www.sldesignlounge.com/?p=2689 http://www.sldesignlounge.com/2011/10/triangulation-of-truth-in-a-social-world-white-paper/feed/ 0 http://www.sldesignlounge.com/2011/09/featured-post/ http://www.sldesignlounge.com/2011/09/featured-post/#comments Fri, 16 Sep 2011 20:57:48 +0000 blue http://dl.cm3labs.com/?p=1410 http://www.sldesignlounge.com/2011/09/featured-post/feed/ 1 http://www.sldesignlounge.com/2011/07/marketing-in-a-smartphone-world/ http://www.sldesignlounge.com/2011/07/marketing-in-a-smartphone-world/#comments Wed, 06 Jul 2011 21:19:51 +0000 abrown http://www.sldesignlounge.com/?p=2635 http://www.sldesignlounge.com/2011/07/marketing-in-a-smartphone-world/feed/ 0