Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do not fully leverage their CEO as a persona for their brands, missing on an opportunity to provide a human touch to what has been traditionally a media driven approach. James Bailey, Principal of Broadgate Communications in Toronto, has worked for some of the leading CEOs and will be sharing his thoughts on how to leverage the CEO as the face of the brand.

The video webinar is supported by a PowerPoint and features guest, James Bailey, a seasoned communications executive, strategist and speechwriter\editor and Principal of Broadgate Communications in Toronto. The session was hosted by Jean-Pierre Lacroix, President of Shikatani Lacroix. This 35 minute Video Webinar covered the following:

* Defining the role of the CEO as the face of the brand
* What is the role of an executive communications manager
* Considerations for how to best manage the relationship with the CEO
* How to integrate social media and overcome some of the legal issues

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The video webinar is supported by a PowerPoint presentation and features guest, James Bailey, a seasoned communications executive, strategist and speechwriter\editor and Principal of Broadgate Communications in Toronto. The session was hosted by Jean-Pierre Lacroix, President of Shikatani Lacroix.

This 35 minute Video Webinar covered the following:

* Defining the role of the CEO as the face of the brand
* What is the role of an executive communications manager
* Considerations for how to best manage the relationship with the CEO
* How to integrate social media and overcome some of the legal issues

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However, this market adversity has also brought into focus companies that have not only been able to survive in this era of uncertainty, but actually prosper. This white paper will examine the factors that drove the success of these corporations and the critical role of branding and design by addressing the following questions:
1. Who did well during the past downturn?
2. What drove their success?
3. What was the impact on their branding approach?
4. What learning could apply to your business, irrespective of the financial climate?

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Click here to view archived video webinar

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However, “digital waylearning” is the evolution of wayfinding, fuelled by the advent of digital technology and the heightened need for rapid and personalized information in a world of terrorist threats, H1N1 fears and Amber Alert messages. Due to the flexibility of digital wayfinding and its relatively new state in the build environments, it is easy for a first-time user to get overwhelmed by the ins and outs of implementing a Digital Wayfinding Program.

We have created this white paper as a primer to guide you through what you need to know before embarking in this program.

We will cover the following topics:
1. What is Digital Waylearning?
2. Why Leverage Digital Wayfinding?
3. What are the Advantages?
4. Steps to a Digital Signage Program
5. Who are the vendors?

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Due to the flexibility of the medium and its relatively new state in the marketplace, it is easy for a first-time user to get overwhelmed by the ins and outs of implementing a Digital Signage Program. We have created this white paper as a primer to guide you through what you need to know before embarking in this program.

We will cover the following topics:
1. What is Digital Signage?
2. Why Leverage Digital Signage?
3. What are the Advantages?
4. Research and Statistics
5. Steps to a Digital Signage Program
6. Who are the vendors?
7. Trends in Digital Signage
8. How several industries have Leveraged Digital Signage

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Mr. Lacroix was invited to speak to the RGD DesignThinkers conference in Toronto on November 2nd on the principles of running a design consultancy. The following outlines the notes from the presentation.

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His contagious enthusiasm isn’t limited to work. Jeff is an avid reader, cyclist, gym rat, filmgoer and music lover. You’ll find over 6,000 songs on his iPod ranging from Verdi and the Kinks to Count Basie and the Dandy Warhols and beyond. His rock band regularly plays in the Los Angeles area. Jeff is strongly committed to social responsibility, and currently serves on the Board of Directors for Enrichment Works, a non-profit organization working to inspire learning in Los Angeles schools through theater. He has volunteered his time for numerous other educationoriented initiatives and local community efforts.

Jeff started his career at DKG Advertising in New York City. He was subsequently recruited by one of his clients, Brown-Forman, to work in Brand Management. He then returned to the advertising business, joining Campbell.

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Promotional packaging has become one of the most effective marketing tools for the package goods industry as the cost of media and other communication vehicles skyrocket and the range of offerings at retail explode. For marketers, the key question is “Are you getting the most out of your onpack promotional activities?” Package flashes are one of the most effective tools to communicate a key consumer value message; however, few organizations understand the most effective ways to design promotional flashes on packaging.

The following questions will be answered in this document:

• Identify how consumers interact with packaging and on-pack communication.
• Define how to best leverage this learning for the use of promotional on-pack communication, namely:
  • To explore the relationship between the positioning of copy and pictures on different sides of a pack, and the recall of those elements
  • To define the best way to leverage promotional on-pack flashes
  • To identify a series of rules that could be applied to packaging by their packaging and promotional agencies

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