Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do [...]

The recent market meltdown that has seen the elimination of 50% of the wealth and value of corporations [...]

Today’s consumers lack the time required to explore which option best suits their needs. They also lack any [...]

Wayfinding has existed since man identified a need to find his bearings as he travelled for food, shelter [...]

Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue [...]

Digital Signage has been populating the marketplace slowly but surely; most likely, you have seen it everywhere you [...]

Jeff Hirsch is the Founder and President of The Right Brain Studio in Studio City, California. He is [...]

Promotional packaging has become one of the most effective marketing tools for the package goods industry as the [...]

By definition, a trend is a general direction in which something tends to move; or a gradual change [...]

The market downturn has only emphasized the need for focused and engaged employees who clearly understand and live [...]

Sustainability is a growing concern with heightened interest amongst marketers of consumer goods and retail services in North [...]

Today, chief marketing officers are being challenged to demonstrate a strong marketing return on investment (ROI) in order [...]

Wayfinding has existed since man identified a need to find his bearings as he travelled for food, shelter [...]

The art and science of branding is why consumers take notice of some services and not others. Every [...]

Have you ever stopped to consider why some brands have cult following while others competing in the same [...]