Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do [...]
White Papers
Success in Adversity
The recent market meltdown that has seen the elimination of 50% of the wealth and value of corporations [...]
Three Sides to Engagement
Today’s consumers lack the time required to explore which option best suits their needs. They also lack any [...]
Digital Waylearning
Wayfinding has existed since man identified a need to find his bearings as he travelled for food, shelter [...]
Place Branding
Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue [...]
Digital Signing 101
Digital Signage has been populating the marketplace slowly but surely; most likely, you have seen it everywhere you [...]
The right brain approach to focus groups
Jeff Hirsch is the Founder and President of The Right Brain Studio in Studio City, California. He is [...]
Optimizing Promotional Flashes
Promotional packaging has become one of the most effective marketing tools for the package goods industry as the [...]
Packaging Trends
By definition, a trend is a general direction in which something tends to move; or a gradual change [...]
Engaged Employees
The market downturn has only emphasized the need for focused and engaged employees who clearly understand and live [...]
Cradle to Cradle Design
Sustainability is a growing concern with heightened interest amongst marketers of consumer goods and retail services in North [...]
Packaging ROI
Today, chief marketing officers are being challenged to demonstrate a strong marketing return on investment (ROI) in order [...]
Wayfinding
Wayfinding has existed since man identified a need to find his bearings as he travelled for food, shelter [...]
Retail Branding
The art and science of branding is why consumers take notice of some services and not others. Every [...]
Managing Brands
Have you ever stopped to consider why some brands have cult following while others competing in the same [...]
