The art and science of branding is why consumers take notice of some services and not others. Every [...]

Have you ever stopped to consider why some brands have cult following while others competing in the same [...]

The need to develop a clearly defined MOT is emerging as a key competitive advantage for marketers wanting [...]

Engagement, A Critical Word in Today’s Marketplace The word engagement defines the action of being committed, to occupy [...]

Social Media has exploded in the past year, and it seems that everyone is getting on board. Whether [...]

What trends will impact business and how can organization take advantage of these insights?

As I write this paper GM is struggling and confirmed the end of the Pontiac brand, while in [...]