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	<title>Design Lounge &#187; White Papers</title>
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	<description>Enabling Thought Leadership</description>
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		<title>Social Media 101</title>
		<link>http://www.sldesignlounge.com/2010/05/social-media-101/</link>
		<comments>http://www.sldesignlounge.com/2010/05/social-media-101/#comments</comments>
		<pubDate>Fri, 07 May 2010 20:23:14 +0000</pubDate>
		<dc:creator>jplacroix</dc:creator>
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		<guid isPermaLink="false">http://www.sldesignlounge.com/?p=1235</guid>
		<description><![CDATA[Social media is changing the marketing landscape and company’s who were early adopters of the new media platform [...]]]></description>
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		<title>The Blink Factor</title>
		<link>http://www.sldesignlounge.com/2010/03/the-blink-factor/</link>
		<comments>http://www.sldesignlounge.com/2010/03/the-blink-factor/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 15:44:19 +0000</pubDate>
		<dc:creator>jplacroix</dc:creator>
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		<guid isPermaLink="false">http://www.sldesignlounge.com/?p=1165</guid>
		<description><![CDATA[With the growth of brands and the complexity of choice facing consumers, brands are challenged to effectively stand [...]]]></description>
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		<title>The CMO&#8217;s Guide to Social Landscape</title>
		<link>http://www.sldesignlounge.com/2010/03/the-cmos-guide-to-social-landscape/</link>
		<comments>http://www.sldesignlounge.com/2010/03/the-cmos-guide-to-social-landscape/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 19:51:08 +0000</pubDate>
		<dc:creator>jplacroix</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[White Papers]]></category>

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		<description><![CDATA[A great cheat sheet outlining what is working and not in the world of Social Media. Its a [...]]]></description>
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		<title>The CEO is the Brand</title>
		<link>http://www.sldesignlounge.com/2010/03/the-ceo-is-the-brand/</link>
		<comments>http://www.sldesignlounge.com/2010/03/the-ceo-is-the-brand/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 03:45:56 +0000</pubDate>
		<dc:creator>jplacroix</dc:creator>
				<category><![CDATA[Corporate]]></category>
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		<guid isPermaLink="false">http://www.sldesignlounge.com/?p=1087</guid>
		<description><![CDATA[Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do [...]]]></description>
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		<title>Success in Adversity</title>
		<link>http://www.sldesignlounge.com/2010/02/success-in-adversity/</link>
		<comments>http://www.sldesignlounge.com/2010/02/success-in-adversity/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 22:06:15 +0000</pubDate>
		<dc:creator>jplacroix</dc:creator>
				<category><![CDATA[Corporate]]></category>
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		<guid isPermaLink="false">http://www.sldesignlounge.com/?p=974</guid>
		<description><![CDATA[The recent market meltdown that has seen the elimination of 50% of the wealth and value of corporations [...]]]></description>
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		<title>Digital Waylearning</title>
		<link>http://www.sldesignlounge.com/2009/11/digital-waylearning/</link>
		<comments>http://www.sldesignlounge.com/2009/11/digital-waylearning/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 04:10:57 +0000</pubDate>
		<dc:creator>jplacroix</dc:creator>
				<category><![CDATA[Wayfinding]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.sldesignlounge.com/?p=885</guid>
		<description><![CDATA[Wayfinding has existed since man identified a need to find his bearings as he travelled for food, shelter [...]]]></description>
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		<title>Place Branding</title>
		<link>http://www.sldesignlounge.com/2009/11/place-branding/</link>
		<comments>http://www.sldesignlounge.com/2009/11/place-branding/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 19:02:22 +0000</pubDate>
		<dc:creator>jplacroix</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.sldesignlounge.com/?p=880</guid>
		<description><![CDATA[Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue [...]]]></description>
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		<title>Digital Signing 101</title>
		<link>http://www.sldesignlounge.com/2009/11/digital-signing-101-2/</link>
		<comments>http://www.sldesignlounge.com/2009/11/digital-signing-101-2/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 18:05:01 +0000</pubDate>
		<dc:creator>jplacroix</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.sldesignlounge.com/?p=766</guid>
		<description><![CDATA[Digital Signage has been populating the marketplace slowly but surely; most likely, you have seen it everywhere you [...]]]></description>
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		<title>The right brain approach to focus groups</title>
		<link>http://www.sldesignlounge.com/2009/11/the-right-brain-approach-to-focus-groups/</link>
		<comments>http://www.sldesignlounge.com/2009/11/the-right-brain-approach-to-focus-groups/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 18:12:11 +0000</pubDate>
		<dc:creator>jplacroix</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.sldesignlounge.com/?p=686</guid>
		<description><![CDATA[Jeff Hirsch is the Founder and President of The Right Brain Studio in Studio City, California. He is [...]]]></description>
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		<title>Optimizing Promotional Flashes</title>
		<link>http://www.sldesignlounge.com/2009/11/optimizing-promotional-flashes/</link>
		<comments>http://www.sldesignlounge.com/2009/11/optimizing-promotional-flashes/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 18:00:43 +0000</pubDate>
		<dc:creator>jplacroix</dc:creator>
				<category><![CDATA[Packaging]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.sldesignlounge.com/?p=675</guid>
		<description><![CDATA[Promotional packaging has become one of the most effective marketing tools for the package goods industry as the [...]]]></description>
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