Today’s consumers lack the time required to explore which option best suits their needs. They also lack any [...]
Corporate
The right brain approach to focus groups
Jeff Hirsch is the Founder and President of The Right Brain Studio in Studio City, California. He is [...]
Engaged Employees
The market downturn has only emphasized the need for focused and engaged employees who clearly understand and live [...]
The Three Sides to Engagement
Engagement, A Critical Word in Today’s Marketplace The word engagement defines the action of being committed, to occupy [...]
Power of Social Media
Social Media has exploded in the past year, and it seems that everyone is getting on board. Whether [...]
Top Trends Impacting Business
What trends will impact business and how can organization take advantage of these insights?
Global Versus Local
As I write this paper GM is struggling and confirmed the end of the Pontiac brand, while in [...]
