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Design Lounge >White Papers


Do you have a coherent brand strategy?

Brand Coherence Survey With some many overwhelming options available, is your brand [...]

Proximity Marketing

Building customer relationships through advances in digital signage, mobile and location-based technologies [...]

Bilingual Packaging Guidelines

Bilingual packaging requirements for Canada Canada provides importers and consumer package goods [...]

Capturing the Cool Factor

How top brands appeal to fickle consumers In today’s cyber-socialization age, you [...]

Re:Store – Redefining Retail

Consumers’ emotional connection to shopping online and in retail As consumers continue [...]

Branding in Chaos

How to survive, and thrive, in chaos Environmental disasters, tragic accidents, unforeseen [...]

Brand Coherence

Achieving consistency in a world of complexity Like a gravitational force, industries, [...]

Sports Marketing

How to convert supporters into Super Fans Sports are big business. With [...]

Private Label Branding

Beyond the middle: Creating value for private label brands The past five [...]

Trusted Experience

What the hotel industry can teach insurance companies about creating brand loyalty [...]

Emotional Branding

The emotional science behind effective branding In this white paper, Level5 Strategy [...]

Packaging in an Online World

Consumer insights on the role of packaging for online shopping With the [...]

Employee Engagement

How to align your organization to a common direction Most organizations are [...]

Shopper Marketing

Debunking the myths of shopper marketing measurement While the number of brands [...]

Crowdsourcing

How to create authentic brand experiences with your customers In today’s hyper-socialized [...]

Gamification

Get in the (brand engagement) game Gamification is an emerging marketing approach [...]


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Jean-Pierre Lacroix
President
Call us on +1 416.367.1999
Email: jplacroix@sld.com

Shikatani Lacroix Design Inc.
387 Richmond Street East
Toronto, ON M5A 1P6

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