Triangulation of Truth in a Social World: How social media is redefining conventional research The extensive use of [...]
Corporate
Mobile marketing
Marketing in a smartphone world While many traditional marketing channels suffer from a lack of immediacy, personalization and [...]
Generic top-level domains
Are you the master of your web domain? No longer limited to generic extensions like .com, .net or [...]
Employee Brand Engagement
Sustainable Employee Brand Engagement With the shifting market force, the downsizing of companies and the heighten importance of [...]
The CEO is the Brand
Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do [...]
Defining Your U.S.P.
TD Canada Trust has invited Mr. Lacroix to speak at an upcoming FREE online seminar that will show [...]
