Triangulation of Truth in a Social World: How social media is redefining conventional research The extensive use of [...]

Marketing in a smartphone world While many traditional marketing channels suffer from a lack of immediacy, personalization and [...]

The current practice of campaign and tactically driven communication initiatives are failing to effectively connect with consumers and [...]

The leading organizations clearly understand that it takes more than advertising to build a loyal brand community.

With the growth of brands and the complexity of choice facing consumers, brands are challenged to effectively stand [...]

Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do [...]

TD Canada Trust has invited Mr. Lacroix to speak at an upcoming FREE online seminar that will show [...]