Scheduled archive

Digital Waylearning

Monday, November 23rd, 2009

Waylearning160Wayfinding has existed since man identified a need to find his bearings as he travelled for food, shelter or safety. In architecture, Wayfinding also refers to the user experience of orientation and choosing a path within the built environment, and to the set of architectural and/or design elements that aid orientation.

However, “digital waylearning” is the evolution of wayfinding, fuelled by the advent of digital technology and the heightened need for rapid and personalized information in a world of terrorist threats, H1N1 fears and Amber Alert messages. Due to the flexibility of digital wayfinding and its relatively new state in the build environments, it is easy for a first-time user to get overwhelmed by the ins and outs of implementing a Digital Wayfinding Program.

We have created this white paper as a primer to guide you through what you need to know before embarking in this program.

We will cover the following topics:
1. What is Digital Waylearning?
2. Why Leverage Digital Wayfinding?
3. What are the Advantages?
4. Steps to a Digital Signage Program
5. Who are the vendors?

Download White Paper

RGD “Mighty” Presentation

Tuesday, November 3rd, 2009

Picture 2

Mr. Lacroix was invited to speak to the RGD DesignThinkers conference in Toronto on November 2nd on the principles of running a design consultancy. The following outlines the notes from the presentation.

Download Portion A

Download Portion B

Less is More, Leveraging the Age of Simplicity

Tuesday, September 1st, 2009

LessisMore160Making the purchase decision easy and the communication focused for the consumer today is paramount. Learn from this branding session how to focus on the right hierarchy of communication and brand touch-points that helps customers shop the category and build loyalty.

Consumers today are looking for brands to help them simplify their purchase decision and allow them to feel empowered and in control. This session will cover key consumer insights and steps that will help you leverage on how less clutter and confusion will generate more sales and brand loyalty.