How to build brand loyalty with consumer-generated content
As the voice of the consumer continues to grow strong, marketers must learn how to harness the consumer’s influence to grow their brands. By taking advantage of the multitude of communication channels in the new socialized world, successful companies are inspiring and facilitating user-generated content (UGC) to find, create and leverage knowledge and expertise. These open source and collaborative networks are shifting the power balance between individuals and organizations. Done right, crowdsourcing can solve problems and foster innovations faster and at a lower cost than ever before.
Join Shikatani Lacroix president Jean-Pierre Lacroix as he talks with user-generated content expert Steve Hulford of Filemobile on how to use UGC, crowdsourcing, social networking, contests, and video to create interactive online experiences that grow audiences, deepen customer and employee engagement, and monetize content.
In this webinar you will learn:
• What is UGC and crowdsourcing
• How it can be leveraged to build brand loyalty
• Marketing best practices for integrating UGC
• Who is using UGC and crowdsourcing to grow brand engagement