Triangulation of Truth in a Social World: How social media is redefining conventional research The extensive use of [...]

Get in the (brand engagement) game Gamification is an emerging marketing approach that capitalizes on how today’s generation [...]

The extensive use of research to help guide marketing decisions has caused an increase in autopilot responses and [...]

Packaging in an Online World As the growth of online shopping shows no sign of slowing down, the [...]

While many traditional marketing channels suffer from a lack of immediacy, personalization and relevance, mobile marketing is growing [...]

Marketing in a smartphone world While many traditional marketing channels suffer from a lack of immediacy, personalization and [...]

Canada provides importers and consumer package goods marketers with some unique challenges of conforming to the packaging laws. [...]

No longer limited to generic extensions like .com, .net or .org, soon companies and brands will be able [...]

Are you the master of your web domain? No longer limited to generic extensions like .com, .net or [...]

Are you leveraging a new way to communicate? A surge in the popularity of smartphones in North America [...]

Creating a retail brand experience is one of the best ways for customers to build an affinity for [...]

Effective Retail Rollout Programs Creating a retail brand experience is one of the best ways for customers to [...]

Michael Pires is manager of Enermodal Engineering’s Toronto office and has extensive experience in renewable energy, building energy [...]

The current practice of campaign and tactically driven communication initiatives are failing to effectively connect with consumers and [...]

What does the future hold for our food industry? The answer can be found in the growth of [...]