Social media is changing the marketing landscape and company’s who were early adopters of the new media platform have gained significant market impact. But many brands have not yet embraced this new trend but the choices are confusing and the risks significant. Amber MacArthur is a new media consultant, world renown speaker, author, television host and journalist. She will be sharing her insights on how to leverage this new technology.
The video webinar session was hosted by Jean-Pierre Lacroix, a leader in brand and packaging consultation with guest speaker Amber MacArthur who has just published a book on social media, “Power Friending”.
The 35-minute session explored the following important topics facing marketers today:
- What is social media?
- What social media tools are available to marketers?
- How do you effectively measure social media success?
- Who has effectively leveraged social media as part of their marketing mix?
