Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue from another. Whether through graphical application, technology, or traditional wayfinding techniques, navigational tools and wayfinding systems establish the feel of a place and a brand, directly impacting a visitor’s first impression and overall experience. Signage and design also directly contribute to place branding because they can provide a preview to all the experiences the space has to offer. Done poorly and visitors become frustrated and disconnected; done well, and wayfinding can reassure visitors while providing them with additional information and a positive brand experience.
