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By definition, a trend is a general direction in which something tends to move; or a gradual change in a condition, output, or process over time. A trend is very different from a fad. A fad is defined as a short-lived movement, usually lasting only a few months. A trend, on the other hand, can potentially become a long-term influence on the future of a market. A fad and a trend may resemble each other at first, but there is usually a definite life span to a fad, whereas trends tend to grow and evolve over time. For example, the use of hot pink wall paint may be a fad, but the idea of using designer colours would be a trend.

The points raised in this presentation will identify the current trends that are most likely to have an enormous impact on consumer packaging in the years ahead. These trends include:

• Sustainability: increased emphasis in all areas – recyclable containers and recycled materials.
• Aging population: portion control and easy-to-open packaging.
• Safety: tamper-resistant dispensers and closures.
• Accessibility: convenience and portability.
• Design: clean, simple design that will stand out on-shelf.

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