The market downturn has only emphasized the need for focused and engaged employees who clearly understand and live the brand promise. A lot has been written about employment branding but little has been written on the role of visuals to help shape and define employee perspectives and their need for a sense of belonging and self-esteem in an organization.

The following questions will be answered in this document:

• What is the current attitude and mind state of employees?
• What is the role of visuals to help motivate and engage employees to support the brand promise?
• What tools and processes work best at ensuring alignment and support of an internal branding initiative?

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