Defining Your U.S.P.

TD Canada Trust has invited Mr. Lacroix to speak at an upcoming FREE online seminar that will show you how to create a Unique Selling Proposition (USP) for your business. Learn how to position your products and services in a way that distinguishes your business from your competitors, keeps your brand top of mind with customers, and increases your sales. The session is hosted by Irene Law, Senior Manager, Business Banking, TD Canada Trust and includes Jean-Pierre Lacroix, President of Shikatani Lacroix, one of North America’s leading branding firms and Michael McDerment, CEO and Co-Founder, Freshbooks, the Leader in Online Billing.

The session will was held Thursday, October 22, 2009, and covered:

  • What is a U.S.P.?
  • Why is it important to your organization?
  • What is the process in defining a U.S.P.?

Click here to view archived video webinar [1]

Posted By jplacroix On October 7, 2009 @ 6:17 pm In Branding,Corporate,Video Webinars | No Comments


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[1] Click here to view archived video webinar: http://webcast.streamlogics.com/audience/index.asp?eventid=47835939&email=null&Generic20=Mktg09

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