Many retailers are launching digital signing networks as part of their marketing initiatives and engagement tools. This session will explore the different digital signing approaches, infrastructure and creative approaches. In addition, the session will identify some of the best suppliers within the industry and how you can avoid the challenges with this new emerging marketing tool.
This video webinar presented on November 11, 2009. with supporting PowerPoint is hosted by Jean-Pierre Lacroix, President of Shikatani Lacroix with his guest, Chris Riegel, President of Stratacache, the leading software provider for the digital signing industry.
This 45 minute webinar will cover the following:
- What are the different approaches to digital signing?
- What should you be considering when implementing a new program?
- How do you leverage your current creative assets to work within this new medium?
- Who are the best-in-class suppliers?
