How to implement an effective digital signage program

Many retailers are launching digital signing networks to strengthen their marketing initiatives with this effective engagement tool. Chris Riegel, President of Stratacache, a leading software provider for the digital signing industry, explores the different digital signing, infrastructure, and creative approaches, and discusses how to avoid pitfalls with this new, emerging marketing tool.

This webinar answers the following questions:

• What are the different approaches to digital signing?
• What should you be considering when implementing a new program?
• How do you leverage your current creative assets to work within this new medium?
• Who are the best-in-class suppliers?
  

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