Sustainability is a growing concern with heightened interest amongst marketers of consumer goods and retail services in North America. From the need to manage cost through sustainable solutions to reviewing how a product’s full life cycle impacts the environment, the level of awareness and involvement for sustainable design is growing. Considering the creation of associations dedicated to sustainability and the endorsement of well-known actors and government officials, it is apparent that the need is real and present.
However, does the hype in the marketplace align with the actions and initiatives taken by leading consumer packaged goods firms and retailers in North America? Shikatani Lacroix (SL) conducted research in the consumer-packaged goods (CPG) and retail sectors to answer the critical question “What is your level of activity in sustainable design?” The research set out to understand the level of awareness of current and future initiatives within organizations regarding sustainable design. The study was conducted in North America with over 190 companies and individuals participating.
