History has demonstrated that creating a clear vision of the full business potential is predicated by an organizations ability to convert market insights into truly powerful foresights. Foresight, the ability of predicting what ill happen or be needed in the future based on market insights leverages the relationships between trends, market dynamics and consumer needs.

The intersection of these three dimensions defines what we have coined the “triangulation of truth”, credible facts that are supported by consistent information derived from different sources and industry experts. We have outlined key trends that are being shaped by the market dynamic we believe will have a significant impact on businesses in the years to come. We will also share with you our views on potential design implications that will impact go to market strategies.

The following trends will be reviewed in this document:

1. Simplification of Complexity
2. Rise of Digital Socialism
3. The Growth of Predictability
4. Redefinition of Engagement
5. The New Consumerisms
6. Mass Personalization
7. Back to Building Trust
8. The Rise of Free

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