Are you getting the most of your on-pack promotional activities. Promotional flashes are one of the most effective tools to communicate a key consumer value message but very few organizations understand the most effective ways to design promotional flashes on packaging. This session helps to explain how to leverage the power of your promotional on-pack messaging.

The 45 minute session covers the following:

1. The principles driving the need for promotional packaging
2. The key challenges in leveraging the impact of on-pack promotional messaging
3. Best-in-glass approaches
4. Principles to follow

Session starts at 12 noon (Eastern Standard Time)