Archive for 2009

Digital Waylearning


Many organizations are following airports in launching digital signing networks as part of more effective tools to share [...]

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Digital Waylearning


Wayfinding has existed since man identified a need to find his bearings as he travelled for food, shelter [...]

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Place Branding


Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue [...]

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Digital Signing 101


Digital Signage has been populating the marketplace slowly but surely; most likely, you have seen it everywhere you [...]

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The right brain approach to focus groups


Jeff Hirsch is the Founder and President of The Right Brain Studio in Studio City, California. He is [...]

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Optimizing Promotional Flashes


Promotional packaging has become one of the most effective marketing tools for the package goods industry as the [...]

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Packaging Trends


By definition, a trend is a general direction in which something tends to move; or a gradual change [...]

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Engaged Employees


The market downturn has only emphasized the need for focused and engaged employees who clearly understand and live [...]

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Defining Your U.S.P.


TD Canada Trust has invited Mr. Lacroix to speak at an upcoming FREE online seminar that will show [...]

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Digital Signing 101


Many retailers are launching digital signing networks as part of their marketing initiatives and engagement tools. This session [...]

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Mr. Lacroix Guest Speaker at DesignThinkers Conference


Mr. Jean-Pierre Lacroix, President of Shikatani Lacroix was invited to speak this fall at the DesignThinkers ’09. It’s [...]

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Cradle to Cradle Design


Sustainability is a growing concern with heightened interest amongst marketers of consumer goods and retail services in North [...]

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The Belonging Experience


Jean-Pierre Lacroix has launched his new book, “Belonging Experiences” which focuses on how to design engaging communities for [...]

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JP’s Reading List


There are many books I have read that provided great insights and expanded my knowledge of design and [...]

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Less is More, Leveraging the Age of Simplicity


Making the purchase decision easy and the communication focused for the consumer today is paramount. Learn from this [...]

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