Many organizations are following airports in launching digital signing networks as part of more effective tools to share [...]
Archive for 2009
Digital Waylearning
Wayfinding has existed since man identified a need to find his bearings as he travelled for food, shelter [...]
Place Branding
Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue [...]
Digital Signing 101
Digital Signage has been populating the marketplace slowly but surely; most likely, you have seen it everywhere you [...]
The right brain approach to focus groups
Jeff Hirsch is the Founder and President of The Right Brain Studio in Studio City, California. He is [...]
Optimizing Promotional Flashes
Promotional packaging has become one of the most effective marketing tools for the package goods industry as the [...]
Packaging Trends
By definition, a trend is a general direction in which something tends to move; or a gradual change [...]
Engaged Employees
The market downturn has only emphasized the need for focused and engaged employees who clearly understand and live [...]
Defining Your U.S.P.
TD Canada Trust has invited Mr. Lacroix to speak at an upcoming FREE online seminar that will show [...]
Digital Signing 101
Many retailers are launching digital signing networks as part of their marketing initiatives and engagement tools. This session [...]
Mr. Lacroix Guest Speaker at DesignThinkers Conference
Mr. Jean-Pierre Lacroix, President of Shikatani Lacroix was invited to speak this fall at the DesignThinkers ’09. It’s [...]
Cradle to Cradle Design
Sustainability is a growing concern with heightened interest amongst marketers of consumer goods and retail services in North [...]
The Belonging Experience
Jean-Pierre Lacroix has launched his new book, “Belonging Experiences” which focuses on how to design engaging communities for [...]
JP’s Reading List
There are many books I have read that provided great insights and expanded my knowledge of design and [...]
Less is More, Leveraging the Age of Simplicity
Making the purchase decision easy and the communication focused for the consumer today is paramount. Learn from this [...]
