Welcome to Design Lounge

Design Lounge serves as the prime centre and core resource for all things design, branding and marketing. We provide industry professionals with up-to-date content, information about upcoming events, in-depth proprietary research and white papers. We feature original webinars discussing brand strategies, marketing trends and issues in the various design disciplines, interviewing some of the top minds in the industry today.

We equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages freely and don’t hesitate to contact us with any questions or requests.

Banking on the Millennial Experience (MX)

Millennials are entering an important life stage for banks, as this segment of the population is starting to build wealth while driving potential sales...

Organizational Brand Coherence

Six steps towards ensuring brand alignment. Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies...

Packaging 2020

Staying ahead of the curve by Jean-Pierre Lacroix 2020 is just around the corner – in terms of innovation planning that is, because filling the new product pipeline, from idea to commercialization...