Design Lounge

Wayfinding has existed since man identified a need to find his bearings as he travelled for food, shelter or safety. However, “digital waylearning” is the evolution of wayfinding, fuelled by the advent of digital technology and the heightened need for rapid and personalized information in a world of terrorist threats, H1N1 fears and Amber Alert messages. Due to the flexibility of digital wayfinding and its relatively new state in the build environments, it is becoming a critical influence in wayfinding programs.

Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue from another. Whether through graphical application, technology, or traditional wayfinding techniques, navigational tools and wayfinding systems establish the feel of a place and a brand, directly impacting a visitor’s first impression and overall experience. This white paper covers some of the principles in place branding.

Digital Signage has been populating the marketplace slowly but surely; most likely, you have seen it everywhere you go. At the airport, in hotels, at the major grocery stores, at the biggest retailers—the mere fact that you’re aware of Digital Signage proves its effectiveness. Due to the flexibility of the medium and its relatively new state in the marketplace, it is easy for a first-time user to get overwhelmed by the ins and outs of implementing a Digital Signage Program.