Welcome to Design Lounge

Design Lounge serves as the prime centre and core resource for all things design, branding and marketing. We provide industry professionals with up-to-date content, information about upcoming events, in-depth proprietary research and white papers. We feature original webinars discussing brand strategies, marketing trends and issues in the various design disciplines, interviewing some of the top minds in the industry today.

We equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages freely and don’t hesitate to contact us with any questions or requests.

Sampling 3.0: Digitally Disrupting the Consideration Set

Sampling has long had its place in a marketer’s advertising arsenal, but the popularity of social media and our growing dependence on digital are creating new, innovative ways for...

How to Create Retail Stickiness through Customer Engagement

In the past, the only way consumers were able to buy products was through physical distribution channel, hence the typical strategies to meet the customer needs...

Retail Opportunities: Designing Impulse Purchases

Retailers and marketers face a new set of retail opportunities thinly veiled as challenges. Looking at the glass half empty perspective – the challenges...

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